Suchergebnisse

The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing Communication Strategy Supporting the use PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. This study uses descriptive qualitative method. Data from this study were obtained by performing Inteview, observation and documentation. Development of the validity of the data in this study was done by using triangulation. Triangulation techniques used in this study were triangulation, triangulation of data sources and time triangulation. The results obtained are: (1). Electricity Programme Prepaid socializing, PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi, using the Model of Marketing Communications Strategy include: Sender (Source/Sender). Enconding (Translation), The transmission, decoding (Respond and intrepetasi), Action and Feedback. By utilizing direct marketing communications media, and not directly. This direct communication includes several programs related to information and dissemination of Prepaid Electricity Program, the Program Through SARLING (Marketing Roving), cooperation with local or central government, and Person to Person or from the mouth of the mouth. While no direct communication, we use the media covering Promotion Mix Advertising, Sales Promotion, Personal Selling, and Digital Online Marketing. (2). In this socialization is the limiting factor is the lack of public knowledge of the system to change the current information system, and the lack of public response to a change. While supporting factor is the support of the central government, local, and community leaders in the socialization process petrified.

PDAM Surya Sembada Surabaya City is a drinking water company owned by the regional government of Surabaya. The interesting thing to study at PDAM Surya Sembada Surabaya is related to the discipline of its employees. Handling customer complaints is usually resolved quickly if there are no problems in the field. This shows that the employee's performance is quite good and can be said to be disciplined in receiving, sorting and selecting, and resolving customer complaints. In this research, the type of research used is quantitative and associative research. This type of research is field research. Data collection techniques are through observation, interviews, questionnaires and literature study. For data processing analysis techniques, namely linear regression analysis.The results of the study indicate that the discipline of PDAM Surya Sembada Surabaya employees can be said to be quite good. This can be seen from the disciplinary indicators whose questions were answered by respondents and stated that the discipline of PDAM Surya Sembada Surabaya received a fairly good response from employees. However, employee discipline must still be considered in order to prevent employee negligence at work. DOI : https://doi.org/10.33005/jbi.v13i1.3084